The Heart: Upstate & Chill Hoodie - Women's

Where is Upstate New York, anyway? 

We get this one all the time. And to tell you the truth, there’s no simple answer. If you ask 10 people what “upstate” means, you’ll get 10 different definitions. (Do you mean the Hudson Valley or the Catskills? Finger Lakes or the Adirondacks? Is the North Country somehow more upstate than the Southern Tier? Or how about “all of the above”?) 

That’s why we’ve come to believe that “upstate” isn’t really a place—it’s a feeling and sense of place.

Years ago, when we first started exploring this area, our idea of “upstate” was an escape from the craziness of the city—a place to slow down and unwind. Then it slowly dawned on us that it didn’t just have to be an escape. It could actually be our homebase. “Chill” could be our default. And eventually, like so many before us, we made upstate our permanent home: not just a place to visit, but a place to be. (this was a return for Andrew having been born and raised in Western New York)

The Upstate & Chill brand is our attempt to capture all of those feelings and associations. It seems to appeal to everyone from locals to daytrippers to homesick Californians. It even appeals to people who’ve never visited here, but who yearn for a different pace of life. 

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